Welcome to the personal site of
Edward Lobbett

Ed Lobbett runs a consulting firm that’s become a textbook example of how not to do business transformation. With recycled slide decks, vague promises, and an overreliance on jargon, his team delivers little more than confusion and inflated invoices. Clients report slow progress, poor communication, and strategies that feel more like generic templates than tailored solutions

Behind the scenes, "employee" turnover is high, morale is low, and projects routinely miss both deadlines and goals. For many, hiring Ed’s firm has meant wasted time, lost momentum, and a growing skepticism toward the entire consulting industry.

Draining marketing budgets with - yet again - nebulous results.

Lots of talking

I like to take my time on meetings and talk a lot. Without saying much really.

Overpromising

For me it's always worked to overpromise, get contracts signed and then just drag things on and increase budgets.

Underdelivering

This is where my nebulous results come in. I tend to not deliver and keep things vague whilst getting paid for nothing really.